Ometz Workshop – Corporate Social Media Strategy
Yesterday, I delivered a workshop at Agence Ometz on Corporate Social Media Strategy. The first part of the course consisted in a presentation where we explored 3 business applications of social media:...
View ArticleTechnical SEO for Dynamic Websites – MWNW 2011
Last weekend (May 7th), I had the privilege of attending Make Web Not War (MWNW) in Vancouver. MWNW is an annual event sponsored by Microsoft that explores the power and flexibility of new web...
View ArticleClik here to view.
Social Media Strategy for Ecommerce – Salon Ecom Montreal 2011
Happening May 18, 2011 This Wednesday will mark the first annual Salon eCom Montreal, and I’m going to be delivering a presentation on Social Media Strategy for Ecommerce. Salon Ecom Montreal is an all...
View ArticleOptimizing Your Site for Mobile Search
Last friday I delivered a presentation at MobileCamp Montreal on how to optimized your site for mobile search. In this presentation, I explored: how mobile search is growing (500% in 2 years!) what...
View ArticleClik here to view.
Free SEO Advice
While I was working for NVI, and SEO and social media agency, I did some guest blogging to help get the word out about our expertise and build links back to the site. Many of those guest posts focused...
View ArticleOmetz Workshop – Corporate Social Media Strategy 2011
Today, I gave a workshop on corporate social media strategy at Agence Ometz. In it, we explored the different social media channels that business can leverage, and how they might align those channels...
View ArticleCorporate Social Media Strategy Workshop at Ometz
This past Wednesday, I gave another workshop on “Corporate Social Media Strategy”. As always, the presentation evolved a bit since the last time because the world of social media evolves so fast, and...
View ArticleTech Media Predictions for 2012
For those of you that aren’t aware, I co-host a show called HipMojo that’s all about digital media and technology. This is show #22 (released last week) in which Ash and I make some predictions for...
View ArticleSEO for WordPress – Wordcamp Montreal 2012
This past weekend, I gave a presentation at Wordcamp Montreal called “SEO for WordPress”. In it, I explored: how to use WordPress to maximize your chances of ranking for the terms that are most...
View ArticleClik here to view.
Social Media Education Series 2012
Next week will begin another series of Social Media workshops at Ometz, and there are still seats available. Anyone interested can register for individual sessions, or all three at a reduced rate....
View ArticleClik here to view.
How Your Social Content Strategy Can Support SEO
Social Content Strategy There’s a lot to be said for how a kick-ass content strategy can support your social media strategy. But if done right, it can also support your rankings. Not only does...
View ArticleClik here to view.
5 Pay-to-Play Social Content Promotion Tactics
So you’ve done it. You’ve hired a super duper community manager, they’ve grown and optimized your Facebook presence, have started using Pinterest to drive traffic and brand awareness, and have even...
View ArticleClik here to view.
What You Need to Know About Measuring Social Media
Credit: Social On Main So social media has gone mainstream. No seriously: MAINSTREAM. How do I know? Well, aside from the fact that every second piece of print or outdoor advertising seems to have a...
View ArticleClik here to view.
Bringing Your Blog Back into the Marketing Fold
So you’re a social media marketing rockstar. You manage your Facebook Page with style and grace. You have your fingers in all kinds of social media ad formats and you’re really good at optimizing your...
View ArticleLive Blog – What Clients Want
This is a live blog post from the Acquisio User Summit 2012. Everything that follows is a representation of what the speakers said and not a direct quote. I have tried to remain as accurate as...
View ArticleLive Blog – Mobile Ad Opportunities Today and Tomorrow
This is a live blog post from the Acquisio User Summit 2012. Everything that follows is a representation of what the speakers said and not a direct quote. I have tried to remain as accurate as...
View ArticleClik here to view.
3 Ways to Step-Up Your Ecommerce Game in 2014
So it’s a little late in the game for me to start telling what you should do (or could’ve done) to get the most out of your ecommerce strategy for the holidays. Thanksgivukkah is a distant memory, and...
View Article5 Marketing Tools Made in Canada
With 2013 coming to an end, a lot of us marketers are turning an eye to mapping out strategies and planning campaigns for the new year. And as Canadians, part of that planning process is often how...
View ArticleClik here to view.
4 Ways to Step Up Your Digital Marketing in 2014
It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to...
View ArticleClik here to view.
You’re a Content Marketer and the Internet Hates You
The last couple weeks haven’t been kind to content marketers. First, Google’s very own anti-spam enforcer, Matt Cutts, went after guest posting. Then Downworthy (a browser plugin that rewrites...
View Article
